Brotherhood of the Bean » fair trade http://blog.brotherhoodofthebean.com Coffee Cultists of the World Unite! Wed, 25 Mar 2009 19:23:35 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Being Good can be Good for Business http://blog.brotherhoodofthebean.com/2008/10/28/being-good-can-be-good-for-business/ http://blog.brotherhoodofthebean.com/2008/10/28/being-good-can-be-good-for-business/#comments Tue, 28 Oct 2008 16:41:08 +0000 Brotherhood of the Bean http://blog.brotherhoodofthebean.com/?p=214 Our corporate friends Starbucks announced today that it will be doubling the amount of fair trade certified coffee that it purchases in 2009 from 20 million pounds to 40 million pounds.

Even the staunchest of independent coffee house supporters cannot argue that this is nothing but a good thing.  Starbucks is already the biggest importer of fair trade coffee which a lot of people don’t know.

According to Business Week, Starbucks’ move is:

… part of the company’s “Shared Planet” initiative to do business “responsibly,” the company has said, by focusing on areas such as volunteerism and going greener, including using recyclable cups and reducing water usage.

Starbucks will be working with two fair trade certification organizations (TransFair USA and the Fairtrade Labelling Organizations International) in an effort to further the advancement of agricultural/environmental practices.

Investors reacted favourably to this announcement and Starbucks shares rose 6 cents to $9.65

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