Comments on: An Idea So Crazy it Just Might Work http://blog.brotherhoodofthebean.com/2007/10/22/crazy-might/ Coffee Cultists of the World Unite! Fri, 21 Nov 2008 12:39:29 +0000 http://wordpress.org/?v=2.6.3 By: Alex http://blog.brotherhoodofthebean.com/2007/10/22/crazy-might/#comment-12054 Alex Tue, 23 Oct 2007 16:12:06 +0000 http://blog.brotherhoodofthebean.com/2007/10/22/crazy-might/#comment-12054 Starbucks' strength is their numbers, recognition, and consistency. People know they can go in there and get the same cup of coffee that they can get in their home town, or down the road, or in the mall. It's not bad coffee, it's a safe choice. It's also not all that great! 9/10 you're going to get a better cup of joe from an independent shop, people that are free to experiment and perfect their recipes and techniques. That can go bad too, but if the shop's been around chances are they've got their method down. Given a choice between a local shop with personality--something that looks nice and has good coffee/food smells wafting out--and a starbucks, I'm going to choose the local shop. If I see a starbucks and a hole in the wall with nothing making it stand out, I'm going to go to the starbucks. Starbucks’ strength is their numbers, recognition, and consistency. People know they can go in there and get the same cup of coffee that they can get in their home town, or down the road, or in the mall. It’s not bad coffee, it’s a safe choice.

It’s also not all that great! 9/10 you’re going to get a better cup of joe from an independent shop, people that are free to experiment and perfect their recipes and techniques. That can go bad too, but if the shop’s been around chances are they’ve got their method down.

Given a choice between a local shop with personality–something that looks nice and has good coffee/food smells wafting out–and a starbucks, I’m going to choose the local shop. If I see a starbucks and a hole in the wall with nothing making it stand out, I’m going to go to the starbucks.

]]> By: Esther http://blog.brotherhoodofthebean.com/2007/10/22/crazy-might/#comment-12030 Esther Tue, 23 Oct 2007 06:25:53 +0000 http://blog.brotherhoodofthebean.com/2007/10/22/crazy-might/#comment-12030 I'm cheering for your Cafe Villa Bella, Cappuccino!! :) I love David and Goliath stories (in which David wins in the end, of course). I myself love the homey touches to mom and pop cafes--so I hope that really works out for them, and the locals can appreciate it too. I’m cheering for your Cafe Villa Bella, Cappuccino!! :) I love David and Goliath stories (in which David wins in the end, of course). I myself love the homey touches to mom and pop cafes–so I hope that really works out for them, and the locals can appreciate it too.

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