From Daniel Ehniss’ Blog depone I caught whiff of the
Black Gold — Wake Up and Smell the Coffee Movie.
Black Gold is a movie that reveals the world of coffee that most people don’t even know exists. Its a world of where multinational companies profit is in the billions, and a world where the coffee farmers are forced to live in abject poverty.
Here is a little Life Tip that Starbucks can add to its Coffee Cups — For every $3.00 cup of coffee, the average coffee farmer is paid three cents. Its amazing how that feel good fact is left out.
I would like to encourage readers of Brotherhood of the Bean to visit the Black Gold site, watch the trailer and read the story. It might change the way you think about coffee, and might motivate the world to help these farmers earn a decent wage.
For those of you who are interested in the issue of Fair trade, there is a powerful documentary out called “Black Gold,” that documents the lives of Ethiopian coffee farmers and clearly demonstrates why all of us should be asking for Fair Trade coffee. The film was recently released in the theater but is now available to the public on DVD via California Newsreel. You can read more about the documentary or pick up a copy of it here at http://newsreel.org/