Taking it to the Street

Who ever knew a sewer could be such a gold mine. Click the photo to the left to see an interesting advertising idea put in place by Saatchi & Saatchi of New York for Folgers Coffee.

While browsing the net last night I stumbled upon the Coloribus Blog which had a post about this advertising campaign.

According to the Colibus posting, Saatchi & Saatchi printed the coffee photo onto vinyl and cut holes out to let the steam rise through. The headline reads:

“Hey, City That Never Sleeps. Wake up.”

You can see the original posting here.